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Is Coaching Necessary?

Here is a quote from Eric Schmidt, the CEO of Google.

” Everybody requires a coach. Every famous athlete, every famous performer has someone who is coach – someone who knows ‘Is that that which you really meant?’ and provide them perspective. The thing individuals are not necessarily proficient at is seeing them as others see them. A coach really, really helps.”

What We Do

Success By Design Asia specializes in management coaching, that is, coaching related to corporate business situations. Joanna Hsu's breadth of experience holding top management positions in major multi-national corporations is an excellent source of knowledge for coachee's to draw upon. Her use of NLP makes the coaching session even richer. Rather than simply provide solutions to presented problems, she works with the coachees to develop the necessary skills and confidence to perform their job.

Growth of Coaching

In April 2004, the UK's Chartered Institute of Personnel and Development (CIPD) reported in “Training and development 2004” that of 531 CIPD member organisations that responded, 78% reported that coaching was in use, and over 90% of respondents agreed with various statements regarding the effectiveness of coaching to deliver tangible benefits and promote learning.

CIPD findings indicated that of all training forms, coaching had seen the largest percentage increase in usage in recent years, higher even than e-learning. Coaching is most often used for improving personal performance and is used mainly by managers and directors.

The CIPD published a subsequent report “Coaching and buying coaching services” III, in June 2004. This report says that the increased use of coaching has been driven by a number of factors, including:

  • ability to adapt to rapid change
  • organization downsizing means newly promoted individuals requiring support
  • lifelong learning needs
  • costs associates with poor performance
  • senior level employees needing someone to confide in
  • individual responsibility for development

The report states that HR/training practitioners almost universally believe “…coaching is an effective way of promoting learning, can have an impact on the organisation’s bottom line and can deliver tangible benefits to individuals and organisations.”

What are the Benefits of Coaching?

The CIPD report also provides a list of benefits for the individual and for the organisation, which it states can be used by HR to build a case for using coaching in an organisation.

Benefits for the Individual:

  • Learn to solve own problems
  • Improve managerial and interpersonal skills
  • Have better relationships with colleagues
  • Learn how to identify and act on development needs
  • Have greater confidence
  • Become more effective, assertive in dealing with people
  • Have a positive impact on performance
  • Have greater self-awareness and gain of new perspectives
  • Acquire new skills and abilities
  • Develop greater adaptability to change
  • Improve work–life balance
  • Reduce stress levels

Benefits for the Organisation:

  • Improve productivity, quality, customer service and shareholder value
  • Can gain increased employee commitment and satisfaction, which can lead to improved retention
  • Demonstrate to employees that an organisation is committed to developing its staff and helping them improve their skills
  • Support employees who've been promoted to cope with new responsibilities
  • Help employees to sort out personal issues that might otherwise affect performance at work
  • Gain a satisfactory process for self-development
  • Support other training and development initiatives e.g. reduce ‘leakage’ from training courses