Success By Design offers 3 basic types of assessments.  These 3 types address different levels in people's relationships to their environment: Behaviours, Values, and Attributes


The name commonly given to this type of report is DISC.  The reports are refinements of the original work in this area which was developed by Dr. William Marston. 

Behaviours describe "HOW" people perform both naturally and in situations which could be stressful such as their work or those outside their normal routines.  In this sense Behaviours are the appearance provided by the person to their environment.

People are unique and must be managed, coached and supported in a way that capitalizes on their uniqueness. The Behavioral reports are designed to assess an individual's strengths, possible limitations and to assist the individual to develop an action plan.

Why Learn About Behavior?

Learning a behavioral model will help a person to better understand themselves and others, enhancing personal and professional relationships. An understanding of behavior can lead to the following benefits:

  • Better Understanding of Self
  • Better Understanding of Others
  • Better Communication
  • Increased Productivity
  • Decreased Tension

On a personal level, the DISC results help an individual realize how he/she presents him/herself to others. In a corporate setting, this knowledge is useful in areas of Teamwork, Leadership, Management, and other areas where people work together in groups.



Values are the drivers or motivators of people.  So if Behaviours represent the "HOW" of expression, Values represent the "WHY".  The reports are the modern take on the work originated by Drs. Eduard Spranger and Gordon Allport on human values.

Although there are many values that could be measured, in general assessments have settled on 6 or 7 such as these: 

  • Aesthetic: places the greatest value on forms of harmony and beauty.
  • Altruistic/Social: places the greatest value on love of people and society.
  • Economic/Utilitarian: places emphasis on economic values such as money, usefulness, and efficiency.
  • Individualistic: places great emphasis on uniqueness and independence.
  • Political: places emphasis on their own power and control.
  • Regulatory/Traditional: has great belief in the correctness of a system, for example one that is handed down through time.
  • Theoretical: People are very interested in knowledge and theories related to the discovery of objective truths.

From a corporate point of view, knowing what drives an individual is vital when it comes to motivating employees, making hiring and selection decisions, and understanding performance issues.  It can greatly assist in aligning individuals with the goals of the company.

From a personal point of view, it helps an individual understand what inspires him/her and aid them make suitable choices.


The Attributes Profile provides a method to measure an individual's cognitive thinking.

The current assessment is based on the Hartman Profile, developed by Dr. Robert S. Hartman.  It is powerful way of actually quantifying an individual’s ability in over 80 business related areas. Numerous validation studies have shown that this tool is one of the most useful and powerful assessments available.

The assessment evaluates the thinking of the individual in terms of the areas of heart, head and hand which represent the thinking methodology.  This assessment is very useful for companies to assess incoming talent and to assist them become more effective in their work.  For individuals, an understanding of their thinking method greatly enables their ability to perform within groups and organizations.